About Lassie
We founded Lassie because we are convinced:
Our four-legged friends need preventative care to stay healthy, just like we humans do. With Lassie, we are bringing a preventive approach to the world of pet insurance for the first time. Because in our opinion, prevention is the best insurance.
Prevention with Lassie
Lassie is not only there for you in the event of a claim, but also in your everyday life. From your very first moment with us, we help you to care for your pet and offer discounts on your insurance premium if you take preventative measures to ensure your pet has a healthy life. If the worst comes to the worst, Lassie covers up to 100% of veterinary costs, or costs due to third-party liability claims, and offers you absolute financial security in difficult times.
Safety for pet owners
The purpose of insurance is to be a financial safety net that gives you help when it is needed most. Yet, pet owners are often left out in the cold by insurance companies when their pets fall ill, or if their dog causes damage to others.
That's why Lassie has developed insurance products that care for you and your pet in these difficult situations. Beyond that, we're here for you Monday to Saturday from 8am to 10pm via chat or phone, and in our app we offer exciting content about your pet's care and health.
By animal lovers for animal lovers
The idea for Lassie was born in Sweden from the personal experiences of our founder Hedda Båverud Olsson. Hedda's mother was a veterinarian, and so she learned from early childhood how to properly care for animals to keep them healthy and happy. The fact that animal insurance companies only react in the event of an insurance claim, instead of working to prevent problems from the start, was incomprehensible to her.
Together with co-founders Sophie Wilkinson and Johan Jönsson, Lassie was launched in 2020 as the first preventive pet insurance, which has already been praised by Swedish customers as the best pet insurance on the market.
Hedda Båverud Olsson
Founder and CEO of Lassie, Hedda grew up with a veterinarian mother and brings years of experience in business consulting and the investment sector.
Sophie Wilkinson
Co-founder and COO of Lassie, Sophie has over 15 years of experience as a head of pet insurance at one of the largest Nordic insurance companies.
Johan Jönsson
Co-founder and CTO of Lassie, Johan has previously worked for renowned tech companies like Spotify and brings his tech expertise to Lassie as a fully digital insurance company.
In the media
Written about Lassie
As pet owners turn to mobile insurance apps, Lassie raises $25M Series B led by Balderton
28 November 2023 / Read more!
Animal insurance company Lassie raises SEK 260 million
28 November 2023 / Read more!
Defying the recession - Lassie has doubled since July (!): "Ecosystem for animals"
2 October 2023 / Read more!
The pet insurer is moving towards 100 million
12 July 2023 / Read more!
Lassie tops when Konsumenternas rates dog insurance
25 May 2023 / Read more!
Swedish pet insurance is growing in Germany: "Huge potential"
6 April 2023 / Read more!